Introduction to the API

The Accutics API enables organizations to programmatically manage and standardize marketing data across platforms, streamlining campaign operations and ensuring data consistency. Designed for flexibility and automation, the API is ideal for teams looking to integrate Accutics’ powerful data management features directly into their workflows.

• Programmatic Data Management: Create, update, and retrieve records and datasets, allowing seamless integration with your existing marketing stack.

• Standardization at Scale: Automate the process of managing marketing data, ensuring consistency and accuracy across all platforms.

• Secure Access: All API requests require JWT-based bearer token authentication, tied to a dedicated API user profile for enhanced security.

• Granular Permissions: API users can be invited to specific projects with customizable access levels, ensuring data privacy and control.

• Comprehensive Documentation: Full technical documentation, including endpoint details and usage examples, is available at https://docs.api.accutics.com/.

Here’s a clear breakdown of the difference between Connectors and API in Accutics Standardize:

Connectors:

• Connectors are pre-built integrations within Accutics Standardize that allow you to automatically push data to external platforms (like Adobe Analytics, Google BigQuery, sFTP etc).

• They are designed for users who want a plug-and-play solution—no coding required.

• Connectors handle authentication, data mapping, and scheduling of data transfers.

• In-platform Connectors available if your licence allows. New Connectors developed over time on request or as per our standard roadmap.

• Example: Setting up a Google BigQuery connector to automatically import campaign data to join with Web Analytics data

API:

• The API (Application Programming Interface) is a set of endpoints provided by Accutics Standardize that allows developers to programmatically interact with the platform.

• The API is ideal for custom integrations, automation, or when you need to connect to systems not supported by built-in connectors.

• Using the API requires technical knowledge (coding skills) and allows for more flexibility and customization. Contact your Accutics Account Manager or support to enable API access.

• API access requires a specific Licence.

• Example: Using the API to retrieve available dataset options and create a UTM string directly from a custom Client internal tool without needing to interact with the UI

Summary:

• Connectors = No-code, ready-made integrations for common platforms.

• API = Custom, code-based access for advanced or unsupported integrations.

1. Licensing: Reminder: Access to the API requires a specific license. Contact your Accutics Account Manager or support to enable API access.

2. Authentication: All requests must use a JWT token associated with an API user. Support will assist in creating this user and issuing tokens.

3. Project & Dataset IDs: Some endpoints require project or dataset IDs. Guidance on finding these IDs is available in the help section: Dataset and Field IDs.

4. Endpoints: The API supports core operations such as creating, updating, and retrieving records and datasets. Additional endpoints are being added over time.

• API Documentation: https://docs.api.accutics.com/

• Help & Support: For setup or troubleshooting, reach out to help@accutics.com or use the Accutics support portal.

The Accutics API is your gateway to automating and scaling your marketing data management—securely, efficiently, and with full control.